Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)

Friedrichsen, Mike (EDT)/ Mühl-Benninghaus, Wolfgang (EDT)

Springer-Verlag Berlin and Heidelberg GmbH & Co. K（2016/08発売）

ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す

製本 Paperback:紙装版/ペーパーバック版／ページ数 880 p.
言語 ENG
商品コード 9783662521946
DDC分類 659.2

Full Description

At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.