Description
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This book investigates the case of a generic business concept, the Web Bazaar, and evaluates its fit with current market conditions and trends. Further, it assesses strategic considerations that would be critical for a successful commercialization of the concept. Our findings do indeed suggest that the Web Bazaar concept fits with current market conditions and trends, but identifies several challenges for a commercialization process. These challenges are broken down and discussed in our Analysis, and met with concrete suggestions of fitting strategies to overcome them. Keywords: E_commerce, business models, value configurations, value network, strategy, Internet, Web, Web 2.0, network effects, network externalities, positive feedback, bandwagon effect, standards, compatibility, lock_in, online mediation services
