Description
(Text)
This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia, which was based on theoretical references in terms of "Experimental Marketing" by Alfaro (2012), Blogginzenith (2014 ) and Carrió (2013). Likewise, it was framed in the quantitative methodology, type of descriptive studies and was carried out under a non-experimental, transactional and field design.
(Author portrait)
González Díaz, Romel Rámon
Romel Ramón González Díaz is a Doctor of Education, Magister Scientiarum in Financial Management and Administrator mention Industrial Management of the National University Experimental "Rafael María Baralt" (Cabimas - Venezuela), PhD in Management (c) of theYacambú University (Barquisimeto - Venezuela) with postdoctoral certificate in Management.
