CRMのデジタル化 CRM Goes Digital : Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals) （2024）

Kirchem, Sabine (EDT)/ Stadelmann, Martin (EDT)/ Pufahl, Mario (EDT)

Springer（2025/02発売）

• 製本 Hardcover:ハードカバー版／ページ数 302 p.
• 言語 ENG
• 商品コード 9783658457976

Full Description

In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization.