Full Description
By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.
Contents
Strategic communication and NGOs.- Logics and management.- NGOs and social theory: social and economic dimensions.- Fundraising.- Volunteering.- Civic relations and social change.
