Lead Markets in Age-Based Innovations : Demographic Change and Internationally Successful Innovations (Forschungs-/entwicklungs-/innovations-management) / Levsen, Nils

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Lead Markets in Age-Based Innovations : Demographic Change and Internationally Successful Innovations (Forschungs-/entwicklungs-/innovations-management) （2015）

Levsen, Nils

Springer Gabler（2015/03発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 335 p.
商品コード 9783658088149

Full Description

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.