Legacy, Sustainability and CSR at Mega Sport Events : An Analysis of the UEFA EURO 2008 in Switzerland (Event- und Impaktforschung) （2014）

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Lienhard, Pierre/ Preuss, Holger

Springer Gabler（2014/07発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 255 p.
商品コード 9783658064693

Full Description

The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association.