Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising (European Advertising Academy) / Rosengren, Sara (EDT)/ Dahlén, Micael (EDT)/ Okazaki, Shintaro (EDT)

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising (European Advertising Academy) （2013）

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Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising (European Advertising Academy) （2013）

Rosengren, Sara (EDT)/ Dahlén, Micael (EDT)/ Okazaki, Shintaro (EDT)

Springer Gabler（2015/06発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 407 p.
言語 ENG
商品コード 9783658042165
DDC分類 659.1

Full Description

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.