Essay from the year 2012 in the subject Art - Installation / Action/Performance Art / Modern Art, grade: Distinction, Kingston University London (Kingston University London, in Partnership with the Design Museum, London, U.K.), course: MA Curating Contemporary Design, language: English, abstract: Decode: Digital Design Sensation was V&A's large-scale debut digital exhibition in its culture. From a curatorial angle, it was not just an exhibition to inform the new trend of digital art and design, but it also acted as a milestone for the museum to change its face and maintain a world's leading role in art and design field. With this mission in mind, the whole situation became unique. This essay aims to investigate how this situation has affected the curatorial approach, and analyze the exhibition's forward-looking objectives, then go more in-depth to find out how curators came up with wise decisions to meet those objectives. The discussion will focus on four main areas of Decode's achievements, and zoom in to look at the essentials for the success: Firstly, the encompassing curatorial idea - Code, Interactivity, Network. Secondly, their bold marketing solution Recode Decode campaign. Thirdly, its collaborative platform which both achieving integrity of content and allowing openness for discourses. Lastly, its underlying agenda to bridge to the future. Throughout to the end, the essay unfolds a whole picture of Decode's missionary accomplishment that had manifested V&A's evolvement into its digital culture.
Lam, Margaret Choi Kwan CONNECT WITH ME AT MY PROFESSIONAL WEBSITE:www.margaretlam.co.ukEMAIL:email@example.comLinkedin:https://www.linkedin.com/in/margaretlamcuratorI believe that contemporary art curating is now more than a profession of connoisseurship, but rather a creative and artistic venture. By noticing the impact of experience economy onto international exhibition scene, I am particularly interested in contemporary curatorial practices that involve experiential design, spatial narration, scenography, and new interpretative approaches in exhibition spaces. After furthering my studies in MA Curating Contemporary Design in London (graduating with Distinction), I have been working as an independent assistant curator and contributing in art exhibition-making. Combining my artistic background and multi-faceted work experience in creative industries, involving solid projects in advertising agencies and multi-media exhibition lab, my pursuit in curatorship is of multi-disciplinary interest. With overarching skills I developed as substantial backup: from concept development, strategic planning, idea visualizations, creative writing, narration, supervising on art production, overseeing post-production, working with directors, designers and artists, to final deliveries - I have a mission to further transform museum approaches into contemporary implementations in a wide range of art and branded exhibitions.