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Contents
Erster Teil New Economy versus Old Economy.- Managing in the New Economy: New Strategies, New Structures, New Leadership Skills.- New Economy vs. Old Economy — Wettbewerb oder Evolution?.- Zweiter Teil Management Education in der New Economy.- Die International Business School im Zeitalter der New Economy.- The New Economy: Effective Management Education and Learning.- International, Interdisciplinary Management Education and Development: Can Business Schools Deliver?.- Dritter Teil Corporate Strategy für die New Economy.- Das neue Management—Modell im Rahmen der New Economy.- Leading Virtual Companies.- The Knight's Journey: Learning to Manage the New Economy Organization.- Challenges and Complexities ofEffectively Managing in the New Economy — Leaders' Successes, Strategies, Struggles and Solutions.- Why German Entrepreneurial Activity is Still Lagging Behind the USA: Looking at Social Legitimacy, Equity Financing and Managerial Competence.- Veirter Teil Marketing—Management in der New Economy.- New Economy und Marketing — Ansatzpunkte für ein New Marketing.- Markenaufbau von Internet — Startups.- Crossing the Rubicon — The Implementation of B2C Strategies.- Efficient Consumer Response in Zeiten der New Economy.- Fünfter Teil Finance Management in der New Economy.- Finanzielle Bewertungen von Start-up Unternehmen.- The Merger of Investment Banking and Venture Capital.- Sechster Teil Operations Management in der New Economy.- Controlling in der New Economy.- Financial Accountability & the Marketing Executive: A Framework for Evaluating Managerial Effectiveness in the New Economy.- Siebter Teil Management-Information-Systems und die New Economy.- Privacy in the Age of the Internet: A Primer for Private and Public Sector Managers.
