- ホーム
- > 洋書
- > ドイツ書
- > Social Sciences, Jurisprudence & Economy
- > Economy
Full Description
Rapid application of new technologies and highly leveraged innovation processes are key for the success of companies and organizations in dynamic markets. Based on the experiences of one of the industry's most modern innovation centers this book provides an insight into the tools and methods used to align customer requirements, competitive challenges and technological development. Both, scientists and practitioners, will benefit from the lessons learned and presented in this volume.
Contents
The Importance of Innovation Management at Deutsche Telekom - Technological Uncertainty and Open Innovation.- Deutsche Telekom Laboratories as a Testbed for Modern Technology and Innovation Management.- Strategic Foresight.- Integration of Academic Research into Innovation Projects: The Case of Collaboration with a University Research Institute.- Implementing Open Innovation to Benefit from External Dynamics of Innovation.- Partnering for Research and Development within an Open Innovation Framework.- Business (Lead) Customer Involvement in the Innovation Process.- Tools for User-Driven Innovation at Deutsche Telekom Laboratories.- Options for Customer Integration in the Open Innovation Paradigm at Deutsche Telekom.- Segmentation and Evaluation Tools to Project Customer Potential.- Cross-over Application of Enterprise Architecture and Modularization in Telco R&D.- Enterprise Architecture in Innovation Implementation.- Managing Technology Push and Market Pull within Pre-Product Development.- Design Research in University-Industry Collaborative Innovation: Experiences and Perspectives.- Transferring Technology Innovations to Operating Business Units.- The Project Value Tracking Process at Deutsche Telekom Laboratories.- Venturing for Commercialization of R&D Results.
