プロセス・ベースの戦略プランニング（第６版） Process-based Strategic Planning （6TH）

Grünig, R./ Kühn, R.

Springer（2010/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 358 p.
• 商品コード 9783642167140

Full Description

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.