Collaborative Customer Relationship Management : Taking Crm to the Next Level

Kracklauer, Alexander H. (EDT)/ Mills, D. Quinn (EDT)/ Seifert, Dirk (

Springer（2010/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 284 p.
• 言語 ENG
• 商品コード 9783642055294
• DDC分類 380

Full Description

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.