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Full Description
The prominent businessman Murat Ülker—who has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billion—covers everything from management and leadership to corporate communication and marketing in this book.
With a special contribution and artwork by Refik Anadol, a leading media artist exploring the intersection of art, data, and artificial intelligence.
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Contents
Telework - Our Subject Is Innovation and Our Future - The End of the Plaza Empire and the Inevitable Rise of Telework in Business Life - The Best Bargain Is an Expensive CEO - Telework Update: New Normal or Back to Old Normal - Could 75 % of Companies Perish by 2027? - What Is the Secret of Ulker's Marketing Success? - Make Happy, Be Happy - The Higher the Targets, the Higher the Performance! - Post- corona Economy: Simit or Doughnut Economics - Are Most of the Super- Rich People Patriotic, Generous, and Genuinely Interested in the Welfare of Their State? - What Is My Grade This Year? - Is That the End of Retailing as We Know? - We Know the Limits of a Company, What Are the Limits of a Family? - A Good Bargaining Method Is Possible with the Satisfaction of the Other Party - What If I Say I am Prejudiced? Is It also a Bias That I Think I am Biased? - You Can't Manage a Global Company without Understanding Different Cultures - A Small Contribution to the "Human Resources Summit" with Future Skills - The Sustainable Success Model - Turkish Economy at the Crossroads - How Will a 4- Day Work Week Come into Place? For Whom Will It Be Applicable? - The Changing Consumer, Sales Channels, and a Goya in Seattle - A Digital Leader Is Very Different from Other Leaders! - Risk Management in Foreign Partnerships - How Much of a Role Did Executives Play in the Success and Decline of GE's Life?
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