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Full Description
The book To Understand the Future Management: Managing through Digital Transformation
indicates the place of rapidly developing digitalization in business life and its
contributions to organizations. Digitalization brings significant advantages in terms of
reducing costs, saving time, accelerating internal and external communication, saving
and storing data easily. For this reason, it has become a necessity to understand the
extent of the effect of digitalization on the functions and methods that all profit and
non-profit organizations benefit while performing their management functions.
Contents
Preface and Acknowledgm ents — Senem NART & Yavuz Tansoy YILDIRIM : Artificial Intelligence in Management — Tuğba ERHAN : Digital Leadership: The Competencies of Leaders (Managers) in the Digital Age — İlksun Didem ÜLBEĞİ : Digitalization and Stress: Further Validation of the Technostress Scale — Fatma ZEYBEK & Hatice BATMANTAŞ : The Impact of Digitalization on Human Resource Management — Zümrüt Hatun DEMİREL : Artificial Intelligence Applications in Human Resource Management — Volkan TEMİZKAN & Abdülkadir ÖZTÜRK : Digital Public Relations as a Marketing Communication Tool: Examining Five Brands with High Interaction on Facebook — Elif KOÇ : Digital Marketing — İbrahim Tolga ÇOŞKUN : Finance Management and Digitalization — Arda TOYGAR & Senem NART : Requirements of Digital Management in the Global Supply Chain: The Case of Container Logistics — Emre İPEKÇİ : Digital Transformation in Logistics Activities — Oğuzhan KIVRAK, Mustafa Zahid GÜRBÜZ & Aysun GÜRAN : Management and Digitalization in the Service Industry — Umut YILDIRIM & Arda TOYGAR : An Evaluation of the Factors Affecting Risk Management Processes in the Maritime Sector — Aysun KANBUR & Ibrahim A. H. MOHAMED : The Path to Innovation: Discovering Intellectual Capital — Maruf GÖGEBAKAN & Serkan AKOĞUL : A New Approach to Clustering the Human Development Index in Terms of Business Management Using Gaussian Mixture Models — Remzi GÖK, Aviral Kumar TİWARİ & Şener İLTER : International Co- movement of Stock Markets during Crisis and Non- crisis Periods .
