経験ベースの企業コミュニケーション Experience-Based Communication

Ornbo, J./ Sneppen, C./ Wüertz, P. F.

Springer（2008/06発売）

• 製本 Hardcover:ハードカバー版／ページ数 250 p.
• 商品コード 9783540787112

基本説明

International case studies show how to give corporate values and messages substance.

Full Description

Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want

"I normally dislike business books, and books on communication are often the worst.