基本説明
Offers a thorough analysis of the 11 big automotive companies in the world and their outlook for the future.
Full Description
This book was born from curiosity. To begin with, it was the curiosity of an economist who studied in the 60's in an environment which has subsequently developed from national into global economics. Who has to recognize that politicians, scholars and large segments of society oblivious to supranational authorities and e- nomic globalization forces continue to labour under the notion that they are still fully autonomous and sovereign when shaping national economic policy. And pretend as though their own national state were still the "m- ter in its own house" that despite unbridled market economics could c- tinue to dictate to the economy and companies how to live and in which "rooms". All that has become fiction. The laws of globalization diminish the - noeuvring space for shaping national economic policy. Even if many folks today don't want to hear it: The issue is no longer achieving what is soc- politically desirable for the own society but rather the optimal adaptation of society and social benefits to the politically practicable.
Contents
The current situation: markets in upheaval, turbulence in the sector oligopoly.- The Western European automotive industry: cost stress and profit pressure.- Global mega trends until 2015: intensified selection process.- Further concentration of automobile manufacturers by 2015.- Consequences for the Components Supply Industry.- The future map of global vehicle location — some reflections.
