Public Relations Research : European and International Perspectives and Innovations （2008）

Zerfaß, Ansgar (EDT)/ van Ruler, A. A. (EDT)/ Sriramesh, Krishnamurthy (EDT)

Springer VS（2008/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 449 p.
• 商品コード 9783531156026

Full Description

Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon.