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Full Description
Innovation is high on the executive agenda in virtually every industry because companies can no longer develop markets and access them without innovation. Dues to the dynamics of over a billion new customers, mostly in emerging markets, radical new technologies and science and global connectivity, our decade will be the 'most innovative time' since the industrial revolution.
There is no time to lose as the increasing democratic standards in Central and Eastern Europe (CEE) and the ongoing globalization have already led to a new wave of M&A activities.
The main question is: What must an enterprise do to stay in the market and even become more successful? Imitation and adaptation are only a possibility in the short run for a special type of company. Finally, Central and Eastern European countries face the challenge of not only responding to developments initiated elsewhere, but also of playing a more active and creative role in initiating change. Through this book, PwC CEE will show you that innovation success is possible. Just do it!
Contents
List of Figures 9 Preface 11
Introduction: Innovation is not unknown, but a systematic approach is lacking in Central and Eastern Europe 13
Size does not matter 15
In CEE the clocks are ticking at a different pace 19
Innovation is not just an easy way out of a crisis 23
Innovation performance catches up, slowly but surely 27
Why innovation is so hard 28
Outlook: How CEE can get to the top 33
1 PwC Success Formulas: What needs to be done first? 35
Innovations and consolidation influence each other 38
Which winner type are you? 45
Best practice examples prove the power of innovativeness 55
2 Innovation Concept: A must... made operational through rigorous day-to-day management 63
Screening of trends—get a picture of the future 68
Idea generation—the fuzzy front end of product development 75
Idea selection: Choosing between creativity and impact 89
Product development—from embedded ideas to embodied products 91
Product testing: Recognizing the limits 93
Product introduction—ready to reap the credits 95
3 Collaboration: Partnerships and alliances multiply innovation capacities 97
Coopetition—more than a temporary trend 103
Changing the subject: R&D cooperation with science partners 105
Success factors for both sides of the network 113
The PwC global network 115
4 Talent: People must commit themselves and need to be empowered 121
Innovation: An overall company effort 124
The Fantastic Five are better than a single superman 128
Case study ADRIA MOBIL: Continuity of talent management is what counts 132
Now is the time to start creating tomorrow's company 135
Engaging key talents in innovation processes 137
5 Leadership: Ongoing top management involvement and example setting makes a company a strong innovator 141
Russian case studies: New systematic innovation processes—a question of leadership 142
Cases studies of global PwC best practices: 160
How to create innovative leadership 167
From employment to entrepreneurship 168
Topmanagement has to be on board 170
Creativity is the infinite source of innovation 171
Lifelong learning is a must 172
Most common blockades 173
PwC PowerPitch 174
6 Commercialization: Be first in the market with your innovations and differentiate 177
Product life cycle concept 179
Access the market with respect to different customer groups 184
Segments of innovation adopters during the product life cycle 189
Acceptance via contagion 191
Reach the customer by communication 194
Develop commercialization capability 197
Influences on product life cycle 200
7 Outlook: How CEE can get to the top 203
Bibliography 209
The Authors 215
Contributors of individual case studies 216
