Description
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Social Media is a phenomenon that rapidly evolved over the past decade. In 2016 already more than two billion people use social networks worldwide. Therefore, it is important to organizations to be present in social networks. Of course, it is essential to choose the right social networks that fit best to an organization's target group. However, this choice can be difficult for globally active organizations as the social media landscape is very diverse. Therefore, this book gives an overview about how social media platforms are split up, especially across different regions and age groups. Based on these insights, the ultimate goal is to give a recommendation for the Catrobat project on how and where to engage in social networks. Altogether Social Media gets increasingly mobile and there is a significant shift from the big social networks towards messengers and private groups.
(Author portrait)
Jaindl, Stefan
Stefan Jaindl, MSc: Studied Software Engineering and Business at Graz University of Technology and International Management at FH Joanneum University of Applied Sciences.Contributed to the Catrobat Project for over 5 years, which has the goal to create free educational apps for children and teenagers to teach programming skills.
