Open Innovation Business Modeling : Gamification and Design Thinking Applications (Contributions to Management Science)

Leitão, João

Springer International Publishing AG（2018/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 127 p.
• 言語 ENG
• 商品コード 9783319912813
• DDC分類 658.022

Full Description

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

Contents

- Part I: State of the Art on Open Innovation Business Models. - Theoretical Framework and Proposed Model. - Part II: Empirical Application of Open Innovation Business Models. - Methodological Design and Empirical Findings. - Part III: Gaming and Design of Open Innovation Business Models. - Concepts, Methodologies and Tools of Gamification and Design Thinking.