Open Innovation Business Modeling : Gamification and Design Thinking Applications (Contributions to Management Science)

Leitão, João

Springer International Publishing AG（2018/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 127 p.
• 言語 ENG
• 商品コード 9783319912813
• DDC分類 658.022

Full Description

It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs.