Moralising Global Markets : The Creativity of International Business Discourse （2019）

Cerne, Annette

Springer International Publishing AG（2018/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 219 p.
• 言語 ENG
• 商品コード 9783319759807
• DDC分類 658.18

Full Description

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

Contents

1. Introduction.- 2. The Moralisation of Global Markets as Business Knowledge.- 3. The Creativity of International Business Discourse.- 4. Moralising Global Markets through Corporate Public Reports.- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets.- 6. Inviting the Suppliers to the Conversation.- 7. The Moralisation of Global Markets through Language and Communication.