Instructor's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume

Adhikari, Atanu (EDT)/ Roy, Sanjit Kumar (EDT)

Springer International Publishing AG（2017/06発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 90 p.
• 言語 ENG
• 商品コード 9783319526966
• DDC分類 338.4

Full Description

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Contents

Case 1: Nestlé in Mexico: The Good Food Versus the Good Life Dilemma.- Case 2: Tanishq: Bringing Jewellery to Daily Life.- Case 3: ABC India Limited.- Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits.- Case 5: To Switch or Not to Switch: Madhu's Dilemma.- Case 6: Funmax 4D Animation Theatre.- Case 7: Managing Social Media Communications at Garanti Bank.- Case 8: Revolution Ventures.- Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya.- Case 10: Irrway - A Green Personal Mobility Solution.- Case 11: Citrus Ventures - Distressed Asset Specialist.