Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) / Manrai, Ajay K. (EDT)/ Meadow, H. Lee (EDT)

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Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

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Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Manrai, Ajay K. (EDT)/ Meadow, H. Lee (EDT)

Springer International Publishing AG（2016/10発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 505 p.
商品コード 9783319386973

Full Description

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.