Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)

Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 174 p.
  • 言語 ENG
  • 商品コード 9783319349688
  • DDC分類 658.3

Full Description

This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.