Aiming Big with Small Cars : Emergence of a Lead Market in India (India Studies in Business and Economics)

Tiwari, Rajnish/ Herstatt, Cornelius

Springer International Publishing AG（2016/08発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 229 p.
言語 ENG
商品コード 9783319345222
DDC分類 338.476292220954

Full Description

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.