- ホーム
- > 洋書
- > ドイツ書
- > Social Sciences, Jurisprudence & Economy
- > Economy
Full Description
This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.
Contents
1 Overview of Behavioral Economics and Policy.- 2 The Four Pillars of Behavioral Paternalism.- 3 Failing Better: What We Learn by Confronting Risk and Uncertainty.- 4 Behavioral Nudges and Consumer Technology.- 5 Private-Sector Nudging: The Good, the Bad, and the Uncertain.- 6 Who Should Nudge?.- 7 Weight Loss Nudges: Market Test or Government Guess?.- 8 Nudging in an Evolving Marketplace: How Markets Improve Their Own Choice Architecture.- 9 One Standard to Rule Them All: The Disparate Impact of Energy Efficiency Regulations.- 10 Nudges in Healthcare.
