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Full Description
This proceedings volume presents the latest research from
the worldwide mass customization, personalization and co-creation (MCPC)
community bringing together new thoughts and results from various disciplines
within the field. The chapters are based on papers from The MCPC 2015
Conference where the emphasis was placed on "managing complexity." MCPC is now
beginning to emerge in many industries as a profitable business model. But
customization and personalization go far beyond the sheer individualization of
products and become an extension of current business models and production
styles. This book covers topics such as complexity management of
knowledge-based systems in manufacturing design and production, sustainable
mass customization, choice navigation, and product modeling. The chapters are
contributed by a wide range of specialists, offering cutting-edge research, as
well as insightful advances in industrial practice in key areas.
The MCPC 2015 Conference had a strong focus on real life
MCPC applications, and this proceedings volume reflects this. MCPC strategies
aim to profit from the fact that people are different. Their objective is to
turn customer heterogeneities into profit opportunities, hence addressing the
current trend of long tail business models. Mass customization means to provide
goods and services that best serve individual customers' personal needs with
near mass production efficiency. This book brings together the latest from MCPC
thought leaders, entrepreneurs, technology developers, and researchers that use
these strategies in practice.
Contents
Mass Customization in the Building and
Construction Industry.- Reconfiguring Variety, Profitability
and Postponement for Product Customization with Global Supply Chains.- Mass Customization Challenges of
Engineer-to-Order Manufacturing.- An Open-Source Model of Collaboration
and Customization in Architecture.- Information-Driven Customization: A
Profile Matching Model.- The Potential of Product Customization Using Technologies of Additive Manufacturing.- Conceptual Model for Developing of
Platform-centric Production Architectures.- From ETO to Mass Customization: a
Bi-Level ETO Enabling Process.- Utilization of Mass Customization in
Construction and Building Industry.- Challenges in Choice Navigation for
SMEs.- Machine-part Formation Enabling
Reconfigurable Manufacturing Systems Configuration Design - Line Balancing Problem for Low Volume and High Variety.- Engineering Change Management and
Transition Towards Mass Customization.- The Evolutionary Process of Product
Configurators.- Co-creation and Design Thinking to Envision More Sustainable Business Models: a Prospective Design Approach for Organizational Sustainability of SME Manufacturers.- Mass Customization in SMEs -
Literature Review and Research Directions.- Reconfigurable Manufacturing Systems in
Small and Medium Enterprises.- KBE-Modeling Techniques in Standard
CAD-Systems: Case Study - Autodesk Inventor.- A Business Typological Framework for
the Management of Product Complexity.- Cognitive Computing and Managing
Complexity in Open Innovation Model.- Combining Configurator 2.0 Software
with Designcrowdfunding.- Current Challenges for Mass
Customization on B2B Markets.- Does the Size of a Fashion Model on a Retailer's Website Impact the Customer Perceived Attractiveness of the Model and Purchase Intention? The Role of Gender, Body Satisfaction and Congruence.- 'La Chispa de la Ciudad de México':
Co-Creation of Organizational Innovations and its Implications for Managing
Innovation.- Equity Crowdfunding and the Online Investors' Risk Perception: A Co-created List of Web Design Guidelines for Optimizing the User Experience.- Lean Customization and Co-Creation
Supplying Value in Everyday Life.- Modular Standard in Independent
Automotive Aftermarket.- Identification of Profitable Areas to
Apply Product Configuration Systems in Engineering-To-Order Companies.- Goal-Oriented Data Collection
Framework in Configuration Projects.- Minecraft and the Resource-Scarcity
Advantage.- Design and Innovation Beyond Methods.- Co-Creation of Experiences in Retail:
Opportunity to Innovate in Retail Business.- Proximity Marketing as an Enabler of
Mass Customization and Personalization in a Customer Service Experience.- Investigating the Impact of Product
Volume and Variety on Production Ramp-up.- Implementing 'Design for
Do-it-Yourself' in DesignEducation.- Apparel Technology Integration and
Development for Purchase Activated Manufacturing.- Co-Design Visual Displays in Virtual
Stores: An Exploration of Consumer Experience.- 7 Steps Manufacturers Must Take to Begin Offering Mass Customization to their Customers.
