Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) / Campbell, Colin (EDT)/ Ma, Junzhao (Jonathon) (EDT)

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Campbell, Colin (EDT)/ Ma, Junzhao (Jonathon) (EDT)

Springer International Publishing AG（2015/12発売）

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製本 Hardcover:ハードカバー版／ページ数 922 p.
商品コード 9783319241821

Full Description

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.