The Experimental Nature of New Venture Creation : Capitalizing on Open Innovation 2.0 (Innovation, Technology, and Knowledge Management)

Curley, Martin (EDT)/ Formica, Piero (EDT)

Springer International Publishing AG（2015/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 164 p.
• 言語 ENG
• 商品コード 9783319032788
• DDC分類 338.926

Full Description

This book explores the dynamics of innovation, entrepreneurship, and new business creation, with an emphasis on prototyping, experimentation, and intelligence feedback. It features case studies of product, service, and process innovation.