Description
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Das Verständnis der Funktion und Wirkung internationaler Wirtschaftsbeziehungen ist gerade am global agierenden Wirtschaftsstandort Deutschland von zentraler Bedeutung. Technischer Fortschritt, moderne Kommunikationsmethoden und politische Entscheidungen haben seit den 1990er Jahren eine rasante Entwicklung auf diesem Gebiet bewirkt. Das Lehrbuch vermittelt vor diesem Hintergrund praxisrelevantes Basiswissen, um das komplexe System der internationalen Wirtschaftsbeziehungen verstehen und in der betrieblichen Praxis anwenden zu können. Im Teil I werden die internationalen Güter- und Kapitalströme behandelt und im Teil II der globale Wettbewerb zwischen Industrie- und Aufsteigerländern.
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Prof. Dr. Dieter Hoppen vertritt an der ESB Business School/ Hochschule Reutlingen das Fachgebiet Internationales Marketing. Vorher war er langjähriger Vertriebs- und Exportleiter bei namhaften deutschen Unternehmen.
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the market economy China entered a period of high economic growth fuelled by its booming commodity exports. Close to insolvency India received a $ 10 b. loan from the IMF. In return it had to open its almost closed economy to the world trade. That produced a take-off for its services´ exports and its economy as a whole. In 1991 the Soviet Union ended and the Eastern European countries returned to democracy and market economy. This gave the Western European manufacturing industry access to low cost locations at half a day´s truck drive. The great autonomous cycle of innovation and investment of the microelectronics favoured the low income locations in East Asia. This helped South Korea and Taiwan to join the club of industrialized countries. The international competition between companies has turned into a competition between countries and their manufacturing sites. Most of the governments of the western industrialized countries do believe in David Ricardo´s Credo of Free Trade.They intervene little in the development of their manufacturing industries and focus on good governance, on improving their infrastructure and educational system, and on deregulating their markets. Japan, Taiwan, Korea, and China did opt for Neo-Mercantilism and support their manufacturing industries with state subsidies. It is their objective to win international market share to bring income and jobs to their countries. They have been successful and still are. They are the winners of the globalization, but they are not the only ones: The key manufacturing industries of the USA, the German speaking and the Scandinavian countries stayed competitive through innovation and high productivity and made
