Description
This textbook directly addresses uncertainty, giving students the skills they need to succeed in enterprises. It also helps prospective entrepreneurs and owners of businesses recognize and exploit opportunities, establish unique business models, make measured choices and manage risks.
The textbook's practical approach connects theory and practice, setting it apart from competitors. With the book's real-world case studies, engaging exercises, and practical insights, students can apply the ideas they learn. Today's business environment requires critical thinking, problem-solving, creative thinking, negotiation, resilience, and adaptability, which may be learned by doing.
This book emphasises long-term success. Sustainable businesses need ethical business practices, responsibility for society, and the capacity to meet ecological obligations. By integrating sustainability into the business process, the textbook prepares students for socially and environmentally responsible entrepreneurship.
Classrooms in entrepreneurial courses will benefit from the textbook's comprehensive coverage, practical nuances, and long-term emphasis on sustainability. Its widespread use may shape the next generation of entrepreneurs and small business owners by giving them the knowledge, confidence, and novel perspectives to thrive in an increasingly unpredictable and uncertain environment, overcome obstacles, and build successful enterprises that make a difference from the ground up.
Dr. Léo-Paul Dana is a graduate of McGill University and HEC-Montreal. He began lecturing at Concordia University in 1984, taught at McGill from 1992 to 1997 and subsequently at INSEAD. He served as Expert Witness for the Government of Canada House of Commons Standing Committee on Transport and later as Senior Advisor to the World Association for Small and Medium Enterprises with United Nations advisory status. Formerly tenured at the University of Canterbury, he became full professor of entrepreneurship at Montpellier Business School before joining Dalhousie. He has an extensive research background studying entrepreneurship in different cultures and has produced 45 books and 295 hundred articles appearing in a variety of journals including: Entrepreneurship: Theory & Practice; International Business Review, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics, and Technological Forecasting & Social Change. He is one of the world's leading entrepreneurship scholars with a H-index of 82. His biography appears annually in the Canadian Who's Who (published by the University of Toronto Press). Current research interests: cultural capital; methodology, wine.
Dr Vimal Babu is a negotiation trainer, consultant, social scientist, and professor of negotiation and entrepreneurship. He holds about two decades of rich experience in training, consulting, teaching and research in organizational behaviour, leadership and entrepreneurship, negotiation, leadership and behavioural aspects of employees and customers. His current research interest include sustainable entrepreneurship and entrepreneurship in crises. He earned his Ph.D. in Management, Concentration in transformational leadership from Centre for Management Studies, Jamia Millia Islamia, New Delhi, India. He is Associate Professor at Paari School of Business, SRM University, India and Editor-in-Chief of the International Journal of Management and Strategy. He has a current H-index of 6. Babu is the co-author of the international textbook 'Negotiation for Entrepreneurship' with Professor Robert Hisrich, Chair and Professor of International Marketing, Kent State University.
