The volume offers a number of representative papers on cognitive models that are invoked when people deal with questions of social identity, political and economic manipulation, and more general issues such as the genomic discourse.
The volume offers a number of representative papers on cognitive models that are invoked when people deal with questions of social identity, political and economic manipulation, and more general issues such as the genomic discourse.In line with the well-known volume Cultural Models in Language and Thought by Holland and Quinn (1987), the volume shows that Cognitive Linguistics has further explored the idea that we think about social reality in terms of models - 'cognitive/cultural models' or 'folk theories'. As in cultural models, the present volume demonstrates that the technical apparatus of Cognitive Linguistics can be used to analyze the various ways our conception of social reality is shaped by underlying cognitive and/or cultural models or patterns of thought, and also looks into how this is done. The new inroad the volume wants to pursue is the deliberate and explicit orientation towards a cognitive sociolinguistics, or more generally, a cognitive semiotics.
IntroductionRene Dirven, Roslyn M. Frank and Martin PutzSection 1: Cognitive models of linguistic variationCultural models of linguistic standardizationDirk GeeraertsHow to do things with allophones: Linguistic stereotypes as cognitive reference points in social cognitionGitte KristiansenSection 2: Cognitive models of cultural/social identitiesShifting identities in Basque and Western cultural models of Self and BeingRoslyn M. FrankLanguage and ideology in Nigerian cartoonsOyinkan MedubiThree mandates for anti-minority policy expressed in U.S. public discourse metaphorsOtto Santa AnaHas the consciousness of modern industrial societies rendered "housewife" no longer a value-free cultural model?Lewis SegoSection 3: Cognitive models as covert ideologiesConceptual metaphor as ideological stylistic means: An exemplary analysisHans-Georg Wolf and Frank PolzenhagenMetaphor and ideology in the press coverage of telecom corporate consolidationsMichael White and Honesto HerreraSection 4: Cognitive models in covert social debatesIdeological functions of metaphor: The conceptual metaphors of health and illness in public iscourseAndreas MusolffGenetic roulette: On the cognitive rhetoric of bioriskCraig A. HamiltonDeciphering the human genome: The semantic and ideological foundations of genetic and genomic DiscourseBrigitte Nerlich and Robert Dingwall