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Description
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Überblick zur strategischen Finanzpolitik auf 100 Seiten: A healthy financial basis is the foremost responsibility of financial management. Efficiently-managed accounting is the foundation for a strategic financial planning that diminishes the single minded pursuit of figures by using the full creative potential within a company. Shareholder value is clearly important, but must not be allowed to overshadow ethical and environmental concerns. A corporate culture run on these guidelines will be able to compete successfully in the global markets of tomorrow. Zielgruppe: Verwaltungs- und Aufsichtsräte, Finanzfachleute in internationalen Unternehmen.
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A healthy financial basis is the foremost responsibility of financial management. This requires sound financial competence at all levels of management. This book provides valuable guidance in fulfilling this duty. Efficiently-managed accounting is the basis for using the full creative potential and for the implementation of strategic financial planning within a company, and avoids the single minded pursuit of figures. Shareholder value is obviously important, but must not be allowed to overshadow ethical and environmental concerns. A corporate culture run on these guidelines will be able to compete successfully in the global markets of tomorrow.
(Author portrait)
Prof. Rudolf Volkart lehrt Betriebswirtschaftslehre an der Universität Zürich und ist geschäftsführender Direktor des Instituts für schweizerisches Bankwesen. Bekannt weiterhin durch seine Tätigkeit im Finanz-, Bank- und Steuermanagement sowie für sein Wirken in der außer- und innerbetrieblichen Aus- und Weiterbildung.
