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Full Description
This edited book aims to foster an interdisciplinary dialogue on the intersections between the coining of the «Western Music» concept and the institutionalised and entrepreneurial management of culture. It studies the emergence of the trademark «Western Music» in relation to the commodification of leisure, the institutionalisation of academic discourses, and the transnational imperial politics of culture. This collective work devotes particular attention to the ways events, such as the virtuosi concert tours, song contests, diplomatic acts, or mass broadcastings have created possibilities for homogenisation and globalisation of a corpus of musical practices, repertoires, and ways of thinking, ambiguously labelled, as «Western» along the long 20th Century.
Contents
María Cáceres-Piñuel: Introduction - Annegret Fauser: Grooves of Empire: Internationalism, Imperialism, and Branding Western Music - Anja Brunner: On the Need to Overcome Westernization and the Idea of Western Music: Towards a Post-Western Musical Scholarship - Timothy D. Taylor: Forms of Value and the Rise of the Virtuoso - Natascha Loges: Branding the German Lied: The Strategies of Julius Stockhausen - Cla Mathieu: Spanish Guitarists in Early Twentieth-Century Germany: Negotiating Musical Identities in German-Language Guitar Magazines - Artemis Ignatidou: Symbolic Uses of Functional Musical Text in Late 19th Century Athens: The Case Study of Antonios Sigalas - Petra van Langen: The Netherlandish School: The Construction of a Trademark - Olli Heikkinen and Vesa Kurkela: «Art Music Proper» In Changing Orchestral Culture: Two Case Studies of the Institutionalization of Finnish Musical Life in the Late Nineteenth and Early Twentieth Century - Markus Mantere and Saijaleena Rantanen: Domesticating Continental Music Practices: Emergence of the Conservatory and Song Festivals in Finland 1880-1930 - Siwat Chuencharoen: The Transformation of Thai Music within Western Frameworks during the Thai Cultural Reformation in the 1930s - Meebae Lee: K-Classic: Branding Korean Classical Music - Mary Horn: Programming the Record, Recording the Program: The Philadelphia Orchestra on Columbia Records, 1944-1946 - Kerry Brunson: Mass Classical: «Accessibility» and the Atlanta School of Composers - Peter Kupfer: Branding with Music and Music as Brand: Classical Music in American Television Commercials
