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Full Description
The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.
Contents
Stefania Maci/Michele Sala: Introduction - Maria Vittoria Calvi: The Language of Tourism in New Travel Guides: Discursive Identities and Narratives - Sabrina Francesconi: Digital Travel Videos as Ways of Visiting Basilicata: A Multimodal Genre Analysis - Lucia Abbamonte/Flavia Cavaliere: Tourism Websites: Scrolling and 'Strolling' through Capri.net - Maria Cristina Aiezza: Go Before They're Gone. A Comparative Analysis of Online Travel Coupon Advertising - Stefania M. Maci: Meaning-making in Web 2.0 Tourism Discourse - Girolamo Tessuto: Newsworthy or Market-oriented? Analysing the Genre of Web-mediated Tourism Press Releases for Rhetorical Move Structure and Communicative Purpose(s) - Maria Cristina Paganoni: 'A Luxury You Can Afford' - High-End Tourism in Travel Blog Discourse - Chalita Yaemwannang/Issra Pramoolsook: Hotel Responses to Online Complaints - Kim Grego: Age-specific Tourism: Representations of Seniors in the Institutional Discourse of Tourism - Alessandra Vicentini: Child-free Tourism Discourse between Social Changes and Ethical Concerns: Cultural aspects related to the language of tourism - Luisanna Fodde: Accessibility through the Staging of Authenticity in Tourist Discourse - Paola Catenaccio: The Discursive Construction of a 'Dark Tourism' Destination: The Touristification of Ground Zero and the Commodification of Tragedy on the 9/11 Memorial and Museum Website - Giuliana Diani: Disseminating the Florentine Cultural Heritage through Travel Blogs - Daniela Cesiri/Francesca Coccetta: The Cultural Side of Venice: Institutional Promotion to Mainstream Tourists and Museum Buffs - Judith Turnbull: Conveying a Destination Image: A Case Study of Rome: The language of tourism in social media - Donatella Malavasi: 'No one can be the invisible tourist - but we like that you are trying': An analysis of the Language of Sustainable Tourism - Erik Castello: Ways of Representing and Promoting Padua: Professional, Novice and (Non-)Native Voices - Miguel Fuster-Márquez: The Discourse of US Hotel Websites: Variation through the Interruptibility of Lexical Bundles - Jorge Soto Almela: The Tourist Experience: A Semantic Prosody Analysis - Notes on Contributors
