Description
(Text)
In this first book on a single piece of advertising, copywriter and journalist Dominik Imseng dissects the ad considered the best of all time: "Think small" for the Volkswagen Beetle. Based on extensive interviews with creative legends Julian Koenig, Bob Levenson, George Lois and Alex Bogusky, as well as with Carl Hahn, head of Volkswagen of America from 1959 to 1964.
(Author portrait)
Dominik Imseng received a M.A. in Philosophy, German Literature and History of Art from the University of Zurich. He works as a copywriter and journalist in Switzerland and regularly interviews great advertising creatives. Dominik has never owned a Volkswagen Beetle. In fact, he doesn't even know how to drive.
