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Description
This book offers guidance to the next generation of leaders in public service media (PSM) as well as broadcasters, policy makers, governments, and academic researchers around the world on navigating today s most urgent PSM challenges. Drawing on surveys and interviews with 42 CEOs worldwide, the authors provide clear, experience-based strategies for managing political pressure, competing with commercial and digital platforms, responding to social crises, and sustaining trust. The book delivers actionable frameworks for audience engagement, digital and AI transformation, sports-rights acquisition, funding diversification, and internal leadership development. Offering global cases from companies such as ABC iview, NHK Plus, Prasar Bharati, and DW, the book illustrates how forward-looking PSMs adapt while protecting editorial independence and public value.
Part I: Introduction.- Chapter 1: A Strategic View of Public Service Media.- Part II: External Challenges.- Chapter 2: Managing Key External Stakeholders.- Chapter 3: Dealing with Commercial and Giant Digital Media Conglomerates.- Chapter 4: Recognizing Public Service Functions of Private Media.- Chapter 5: Dealing with Social Crisis and Conflicts.- Part III: Strategic Actions.- Chapter 6: Acquiring Sports Rights in a Commercial Environment.- Chapter 7: Remaining Technologically Relevant.- Chapter 8: Managing Internal Challenges.- Part IV: Outcomes.- Chapter 9: Building and Maintaining Public Trust.- Chapter 10: Public Service Media Funding.- Chapter 11: Choosing the Next Media Leaders.- Part V: Putting It All Together.- Chapter 12: Building Long Term Performance Through Legitimacy.
Javad Mottahi is Adjunct Professor in the Department of International Business at HEC Montreal, Canada. Previously, he was Secretary-General of the Asia-Pacific Broadcasting Union (ABU) Kuala Lumpur, Malaysia from 2010 to 2023. Upon completing his term, he received a Lifetime Achievement Award and was named an ABU Honorary Councilor. His additional honors include Elizabeth R. Award for Exceptional Contribution to Public Service Broadcasting (2009) and a Special Lifetime Achievement Award (2010) for his work at the Asia-Pacific Institute for Broadcasting Development (AIBD) as its Director, from 1998 to 2010.
Russell Fralich is Associate Professor of Strategy in the Department of Management at HEC Montreal, Canada. His research studies how social judgments and early life experiences of top executives affect the quality of their strategic choices, their behavior, and the performance of their organizations. His research has been published in over 30 academic articles. He is an Editorial Board Member of the Long Range Planning: The International Journal of Strategic Management. Prior to switching to academia, he worked for 14 years in the aerospace and telecommunications industries in a wide range of engineering and management roles.
Taïeb Hafsi is Professor Emeritus at HEC Montreal, Canada. He was elected member of the Royal Society of Canada in 2018 and received a doctorate Honoris Causa from Sherbrooke University, Canada in 2025. He has written more than 120 articles in academic and professional journals and authored or co-authored over 45 books dealing with strategic management and change. He holds a Master of Science degree from the Sloan School of Management at the Massachusetts Institute of Technology, USA, and a Doctorate in Business Administration from the Harvard Business School, USA.
