Full Description
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions. The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration. Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.
Contents
Chapter 1: The impact of artificial intelligence on marketing research.- Behavioural customers analysis with artificial intelligence: Challenges and pitfalls of un(biased) decision-making.- Artificial Intelligence in Marketing Education: Shaping the Future of Learning.- Bias and Hallucinations in AI Marketing: Ethical Challenges and Emerging Responsibilities.- Strategic decision-making using artificial intelligence.- Applying artificial intelligence in marketing to enhance client relationships.- The use of artificial intelligence to advance green marketing: balancing ethics and technology.- Empowering the Sales Force: How AI is revolutionizing Modern Sales Management.- An analysis of Advertising Campaigns Powered by Artificial Intelligence.- The Artificial Intelligence in Customer Service Revolution. Artificial Intelligence Applied to Neuromarketing.- Artificial Intelligence for data analysis.- Designing and Optimizing Brick-and-Mortar Retail Spaces with Artificial Intelligence.- Crisis Communication with AI: Organisational Impacts and Strategic Challenges.- AI Applied to Business-to-Business Marketing.- Emotional and social listening with artificial intelligence.- Integrating Artificial Intelligence into Content Marketing: A Systematic Literature Review and a Conceptual Framework.- How artificial intelligence shapes consumer behaviour in social commerce.- The Rise of Virtual Influencers and the Role of AI in Transforming Influencer Marketing.- he Impact of Chatbots Assistance in Customer Experience: A Comparative Analysis of the Hospitality and E-Commerce Sectors.
