Description
Now in its third edition, this authoritative guide to Investor Relations builds on the strong foundations laid in its 2008 debut and 2013 update, reflecting how profoundly the discipline has evolved over the past decade. While the tools, expectations, and capital markets environment have changed, the book remains true to its original ambition: to serve as a practical, practitioner-led guide that combines financial analysis, strategic communication, and capital markets insight. Drawing on decades of hands-on international experience, the book offers expert perspectives and actionable guidance for senior executives, Investor Relations professionals, financial analysts, and students competing for capital in increasingly complex and scrutinised markets. Unlike much of the existing literature which often centres on US-specific practices or regulatory frameworks this guide adopts a distinctly global perspective. It addresses the realities faced by both public and private companies seeking to build credibility, attract long-term investors, and diversify their shareholder base across borders, including from an emerging-markets perspective. Whether refining an established IR strategy or building one from the ground up, readers will find practical, real-world frameworks, examples, and tools to help them navigate the multifaceted demands of modern Investor Relations and to position IR as a strategic contributor to valuation enhancement, long-term shareholder value creation, and stakeholder trust.
Chapter 1: Introduction to Investor Relations.- Chapter 2 Investor Relations as a Competitive Advantage.- Chapter 3: Winning The Competition for Capital.- Chapter 4: The Foundations of Investor Relations Strategy.- Chapter 5: Investor Relations Strategies.- Chapter 6: Investor Relations Operations.- Chapter 7: Measuring The Value of Investor Relations.- Chapter 8: Looking Ahead.- Chapter 9 : Resources.
Anne Guimard is the Founder and President of FINEO Investor Relations Advisors, a firm that has assisted more than 1,500 companies worldwide in Investor Relations training, executive coaching, and strategy formulation. Dubbed an IR legend by IR Magazine (now IR Impact), she brings more than 30 years of hands-on capital markets and shareholder engagement experience to her work.
Her career spans investment banking, Chief Investor Relations Officer, and financial controller roles at multi-listed conglomerates. Since founding FINEO in 1998, she has been a trusted strategic partner to both private and public companies, contributing to value creation, shareholder base diversification, and sustained reductions in the cost of capital. She has managed large international shareholder bases across multiple stock exchanges and played key roles in some of the world s largest IPOs.
A Certified Financial Analyst and holder of a PhD in International Finance, Anne Guimard has also served on the Board of Directors of the National Investor Relations Institute, the world s largest professional association for Investor Relations practitioners.
