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Description
This book examines how Artificial Intelligence is transforming ethics, creativity, and responsibility in digital transformation and what this means for the future of innovation. Building on the previous two volumes, Leadership for Digital Transformation: Navigating the Journey and Digital Transformation in Knowledge Transfer: Shaping the Future, it explores how human values can guide human-centered technological progress across business, education, and society. Drawing on the practical experience of the Institute for Digital Transformation and Innovation (IDTI) at BSP Business and Law School, the book connects research with application. It offers frameworks and real-world examples for responsible AI, ethical governance, and sustainable innovation, with a focus on SMEs. Distinctive for its action-oriented approach, the volume moves ethics from theory to practice. Through interdisciplinary and international perspectives, it addresses algorithmic bias, AI literacy, sustainability, and digital democracy, showing how technology can serve humanity. Contributions from experts across Europe, Latin America, and beyond provide globally relevant insights and practical solutions for fostering responsibility in an AI-driven world.
Can Ethics Be Programmed? On the Algorithmic Simulation of Moral Judgement and the Impossibility of Delegating Ethical Responsibility to Artificial Intelligence.- Technology, Artificial Intelligence, Disinformation, and Democratic Culture.- From analogue to digital communication: economic and moral pressures on functional differentiation in the Brazilian context.- Detecting disinformation with AI? Escaping the Technology Solutionist Trap by Enabling AI Literacy.- AI Literacy as a Shared Responsibility: Balancing Corporate Roles, Societal Goals, and Inclusive Education.- Generation Alpha and the Power of Algorithms: TikTok Knows You Better Than You Know Yourself.- Can You Love ChatGPT? A Philosophical, Socio-Psychoanalytical, and Sociological Discussion on Relationships with Artificial Intelligence.- Ethical Resonance Worlds: Digital Art between People, Respon-sibility and Technology.- Law, Technology and Structural Transformations: The Recon-figuration of Legal Thought.- The Duty of Self-Protection and the Culture of Responsibility: A Reflection on Ethics, Market, and New Technologies from a Civil Law Perspective.- Governance Frameworks for High-Risk Artificial Intelligence: Balancing Ethical Principles and Technological Innovation.- The Ethical Blind Spot: How AI Perpetuates Intersectional Bias.- Integrating Sustainability, Ethics, and Digital Transformation: A Doughnut-Inspired Framework for Responsible Entrepreneurship.- From Digital Laggard to Responsible Leader? Why the German Mittelstand Turns Out to Be an Unexpected Role-Model for the Digital Age.- Legal and Ethical Implications of AI in Urban Transportation: A Case Study from São Paulo.- Civil Liability of Digital Platforms: The Imaginary Conflict be-tween Freedom of Expression and Protection of Democracy Brazilian Experiences and Guidelines.
Kristina Bodrozic-Brnic, Senior Project Manager at the Mittelstand-Digital Zentrum Zukunftskultur and Co-coordinator of the Institute for Digital Transformation and Innovation of the BSP Business and Law School, Germany. Kristina is a Senior Project Manager at the Mittelstand-Digital Zentrum Zukunftskultur and an AI Trainer specializing in creative AI applications for SMEs. She also serves as the Institute Manager at the Institute for Digital Transformation and Innovation at BSP Business & Law School, where she teaches personal and social competencies at the Hamburg campus. As a PhD student, Kristina researches the intersection of AI and human creativity, exploring innovative applications of technology. Additionally, she is the founder of the professional network WorldTribe, which fosters intercultural collaboration and mindfulness. Her work focuses on sustainable innovation, AI-driven solutions, and advancing creativity in both academic and professional settings.
Prof. Dr. André Lucenti Estevam is a lawyer, lecturer, and researcher specializing in the intersection of law, technology, and innovation. He holds a PhD in Theory and Philosophy of Law from the University of São Paulo, Brazil, where he also earned his law degree as the top undergraduate student, and a Master of Law and Business from Bucerius Law School and WHU Otto Beisheim School of Management, Germany. His postdoctoral research at the Max Planck Institute for Comparative and International Private Law (Hamburg), the Università Mediterranea di Reggio Calabria, and the University of São Paulo explored how emerging technologies transform legal thought. He lectures internationally on artificial intelligence and law and serves as an examiner and peer reviewer for postgraduate programs and academic journals in Brazil.
Prof. Dr. Thomas Thiessen is Head of Institute for Digital Transformation & Innovation, and Head of Scientific Advisory Board of the BSP Business & Law School, Germany. Thomas is the Chair of the Scientific Advisory Board and Head of the Institute for Digital Transformation and Innovation at BSP Business & Law School in Berlin, Germany. He also leads the consortium of the Mittelstand-Digital Zentrum Zukunftskultur, part of the initiative Mittelstand-Digital of the Federal Ministry for Economic Affairs and Climate Action of Germany, focusing on digital transformation and sustainable innovation for SMEs. With a background in media consulting and a doctorate in media and communication sciences, he specializes in digitalization, internationalization, and innovation processes. As co-founder and former rector of BSP, he played a pivotal role in the university's growth and continues to shape its strategic direction through teaching, research, and industry collaboration.
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