Strategic Communication Management in Africa : Culture, Context, and Cases

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  • 予約

Strategic Communication Management in Africa : Culture, Context, and Cases

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  • 製本 Hardcover:ハードカバー版
  • 商品コード 9783032201010

Full Description

Strategic communication plays a vital role in shaping societies, businesses, and governance structures across Africa. With diverse cultural, linguistic, and political landscapes, strategic communication practices vary widely across regions. This book explores how communication professionals, organizations, and policymakers navigate these unique contexts to develop effective strategies. This edited volume aims to provide an in-depth analysis of strategic communication practices across Africa, with a particular focus on how cultural, economic, and political factors influence communication strategies in different regions. The book will serve as a resource for academics, practitioners, and students interested in understanding the complexities of strategic communication in Africa.

Contents

1. Strategic Integrated Communication in African Banking: Maneouvering Language Diversification, Localization, and Stakeholder Engagement in Brand Communication: A Literature Review.- 2. The Ethical Dilemma of Using Generative AI in Strategic Communication: A Case of Daystar University.- 3. Advocacy and Social Change Communication - Strategies for Promoting Human Rights, Gender Equality, and Sustainable Development.- 4. Balancing Ethics in Social Media Health Influencing: Navigating Dilemmas of Exactitude, Engagement, and Empathy in Public Health Communication in Nigeria. 5. Governments and the climate crisis: Exploring visual crisis communication strategies to spur positive climate action.- 6. Navigating Digital Transformation in Africa: The Impact of Social Media, Mobile Technology, and Digital Platforms on Strategic Communication.- 7. Leveraging Strategic Communication for Health Advocacy in West Africa.- 8. Digital Transformation and Strategic Advocacy in Africa—Harnessing Digital Platforms for Social Change and Inclusive Communication.- 9. Strategic Advocacy and Social Change Communication for Sustainable Development Goals Attainment in Nigeria.- 10. Crisis Communication in Africa: Strategies for Managing Public Health Crises, Political Conflicts, and Environmental Disasters.- 11. Riding the Wave - Opportunities for Effective, Homegrown Advocacy Strategies in Africa.- 12. Corporate and Public Relations Strategies: How Organizations in Nigeria Build Relationships with Diverse Stakeholders.