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Description
Candidate Fetterman: John Fetterman s U.S. Senate Campaign Rhetoric examines the historic 2022 race between John Fetterman and Mehmet Oz. The book utilizes theories and concepts from the field of rhetoric to explore Fetterman s strategic campaign discourse. After a brief introduction, the book examines closely several of Fetterman s most significant rhetorical acts, which, the authors propose, are likely to have influenced the trajectory and outcome of the race.
Introduction.-Candidate Fetterman.-Chapter 1.-Launching the Campaign.-Advertising for the Forgotten.-Chapter 2.- Defending Gun Violence.-Transcending the Rhetoric of Apologia.-Chapter 3.-That s What She Said.-Comedy as Inoculative Incongruity .-Chapter 4.-Consubstantiality in John Fetterman s Social Media Campaign Communications.-Chapter5.-Debating Disability.-Reimagining Ableist Rhetoric.
Brian J. Snee is Associate Professor of Communication and Media at the University of Scranton (USA).
Grant C. Cos is Professor of Communication at the Rochester Institute of Technology (USA).
R. Pierre Rodgers is Associate Professor of Sports Management at George Mason University (USA).
