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Full Description
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies' actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant in today's rapidly-changing world, including but not limited to theoretical frameworks, CSA messaging, internal communication, social media, crisis management, authenticity, social network, and ethics. Each chapter includes a relevant case study. This book will be an excellent resource for public relations and strategic communication students, faculty, researchers, educators, and practitioners interested in expanding their understanding and knowledge of organizations' CSA communication efforts.
Contents
Chapter 1.-Evolving Research and Practice of Corporate Social Advocacy (CSA).-Chapter 2. -Corporate Social Advocacy (CSA) and Organization-Public Relationships (OPRs).-Chapter 3.-Leveraging Corporate Advocacy for Relationship Management.-Corporate Social Advocacy (CSA) and Authenticity.-Communicating Values and Advancing Impact on Society.- Chapter 4.- Corporate Social Advocacy (CSA) and Social Media.-Exploring the Influence of Online Opinion, Messaging Strategies, and Engagement.-Chapter 5.-Corporate Social Advocacy (CSA) and Message Strategies.-What to Communicate and How to Communicate.- Chapter 6.-Corporate Social Advocacy (CSA) and Public Segmentation.-Understanding Why Publics Respond Differently to CSA Initiatives.-Chapter 7. -Corporate Social Advocacy (CSA) and Hypocrisy.- Managerial Risks in Unauthentic Political Engagements.-Chapter 8.- Corporate Social Advocacy (CSA) and Public Interest Communication and Activism.-Best Practices and Challenges in Advocating for Social Change in Divided Times.-Chapter 9.-Corporate Social Advocacy (CSA) and Crisis Communication.-CSA Under Fire.- Examining the Effectiveness of Crisis Responses to Backlash.-Corporate Social Advocacy (CSA) and Internal Communication.-Exploring Internal Dynamics Through Employee Perspectives.-Chapter 11.-Corporate Social Advocacy (CSA) and Internal Communication.-Exploring Internal Dynamics Through Employee Perspectives.-Corporate Social Advocacy (CSA) and Social Network.-Understanding CSA through Intergroup Dynamics and Social Networks.-Corporate Social Advocacy (CSA) and Leadership.-The role of CEO communication in CSA.-Corporate Social Advocacy (CSA) and Ethics.-Toward civic engagement and organizational citizenship as ethical imperatives.-Corporate Social Advocacy (CSA) and Emerging Technologies.-Utilizing AI and Virtual Influencers for Authentic Engagement.-Reflections, Insights, and Future Directions for Corporate Social Advocacy (CSA) Research.
