Full Description
This open access book presents the latest findings of researchers from around the globe who presented their work at the 12th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2025. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
Contents
A Multidisciplinary Design Perspective for Integrating the Promotion of Intangible Cultural Heritage (ICH) into Higher Education.- The Significance of Place in the Relationship between Tourism and Architecture: Thoughts on Greekness and Sustainability.- Fostering Social Entrepreneurship: The Role of Entre-preneurship Education.- The Role of Employees in Creating Entrepreneurship and Introducing Innovations.
