- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel.
This textbook provides a strategic approach to modern omnichannel retailing, its content, and its logic. It offers students the chance to create a strategic business plan that helps retailers make strategic choices and decisions that enable or facilitate the transition to omnichannel operations and the effective management of an omnichannel business.
It addresses key topics, including:
Customer journey and customer experience
Business models and service concepts
Revenue streams
Retail mix decisions
Physical and digital channels
Channel management and integration
Metrics
Also offering a glossary-style overview of more than 200 key retail industry concepts, this book provides students with a comprehensive understanding of omnichannel retail, forming a solid foundation for managing and further developing retail business operations across physical and digital channels.
Contents
1. Introduction to the Omnichannel Retail.- 2. Core Principles of Omnichannel Retail.- 3. Begin with Strategic Analyses.- 4. Define Core Strategic Statements.- 5. Make Long Term Strategic Choices.- 6. Choose Your Business Model.- 7. Consider Your Revenue Streams.- 8. Define Who You Servce and What You Promise.- 9. Map Out Channel Options to Enable Customer Encounters.- 10. Manage Your Selected Channels as a Coherent Whole.- 11. Collaborate and Network.- 12. Ensure Resources and Competence.- 13. Measure and Manage with Data.- 14. The Most Common Pitfalls in Omnichannel Retail.- 15. Key Takeaways: Integration and the Big Picture.- 16. The ABCs Of Omnichannel Retail.- 17. Summary.
