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Full Description
This book explores the various kinds of political communication that social media enables or curtails in African indigenous languages. Despite calls to decolonise the media, indigenous languages still have minimal representation on digital platforms like Twitter (now X), Facebook, TikTok, and Instagram, and existing studies have tended to focus on stylistic elements rather than a deeper exploration of how indigenous languages are used in political communication. This book addresses this gap by delving into how local language discursive texts, which are central to participatory journalism and citizen interpretive communities, function on social media platforms and online forums. Often complex and sometimes vulgar, these texts play a significant role in political communication in Africa, and their study offers important new perspectives on the potential of digital platforms as spaces for unrestricted linguistic expression.
Contents
Chapter 1: Digital Discourses, Discursive and Indigenous Text in African Political Communication: An Introduction.- Chapter 2: Rethinking a Decolonial Approach in African Political Communication: A Case of SADC's Digital Platforms.- Chapter 3: Indigenisation and Linguistic Inclusion in Postcolonial Governance: A Case of Ogu Language on X.- Chapter 4: E lite Political-Economic Discourse in Local Languages: A Case of Zimbabwe Gold Currency.- Chapter 5: Code Switching and Mixing in South African Political Discourse: A Critical Discourse Analysi.- Chapter 6: Sizofunda Ngenkani Campaign": Citizen Mobilisation and Protest in South African Local Languages on TikTok.- Chapter 7: From the Village to the Hashtag: How Makhuwa and XiChangana Are Reshaping Mozambican Politics.- Chapter 8: Hyperlocal Content and Linguistic Interface: Reflections on Minority Political Participation in Lesotho.- Chapter 9: Language and Digital Activism: Kenya's Gen Z Political Protests on X.- Chapter 10: Proverbial Culture in Nigeria's Political Discursive Text: A Qualitative Content Analysis on User Generated Content on X.- Chapter 11: Discursive Text and Vulgarity in Local Political Discourses on X.- Chapter 12: Social Media Algorithm and the Moderation of Vulgarity in Political Text: An Afrocentric Perspective.
