消費と市場を変革する消費者の創造性 The Power of Consumer Creativity : Transforming Consumption and Markets (The Seven C's of Creativity)

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消費と市場を変革する消費者の創造性<br>The Power of Consumer Creativity : Transforming Consumption and Markets (The Seven C's of Creativity)

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消費と市場を変革する消費者の創造性
The Power of Consumer Creativity : Transforming Consumption and Markets (The Seven C's of Creativity)

Taillard, Marie (EDT)/ Preece, Chloe (EDT)

Palgrave Macmillan（2025/09発売）

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製本 Hardcover:ハードカバー版／ページ数 199 p.
商品コード 9783031962462

Full Description

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent.