Full Description
This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations? And how could circular firms gain legitimacy through value co-creation processes? Through an empirical study based on interviews with circular entrepreneurs and focus groups involving both entrepreneurs and a sample of co-creating customers, the author offers an empirical framework of value co-creation processes and resulting organizational changes.
The book is informative for both academics and practitioners. From a theoretical point of view, it contributes to value co-creation theory, the growing circular entrepreneurship literature, and organizational studies. From a managerial perspective, it informs aspiring circular entrepreneurs and managers about the potential of value co-creation processes in supporting their firms in gaining legitimacy and becoming learning organizations.
Contents
Chapter 1 - Introduction.- Chapter 2 - Theoretical Background.- Chapter 3 - Research Context: Circular Entrepreneurship.- Chapter 4 - Empirical Research. Case studies: Circular Firms.- Chapter 5 - A Framework of Value Co-creation Processes in Circular Firms.- Chapter 6 - Concluding Remarks.
