Full Description
This book offers a comprehensive exploration of the widespread issue of fake news and misinformation. Using real-life examples and semiotic theory, the author demonstrates how language, images, and symbols are being utilized in media production and distribution with the intention of altering the perception of individuals and shaping their beliefs. The book also addresses how social and cultural factors influence the spread of information and emphasizes the importance of understanding the context in which information is being received and shared.
This book is a must-read for anyone seeking to understand the impact of fake news and misinformation on society, especially academics, researchers, journalists, policymakers, and media professionals at all levels. The author provides contemporary theories and practical strategies to navigate the complex and ever-changing media landscape.
Contents
Chapter 1: Introduction.- Chapter 2: What is semiotics?.- Chapter 3: Two Major Theories of Sign (Dyadic & Triadic) And Their Application to Fake News Analyses.- Chapter 4: Fake News Discourse: Semiotic Analyses Examples.- Chapter 5: Analysis of Fake News Narratives: Exercises
